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Introduced in February 2019, the “Ending the HIV Epidemic: A Plan for America”  initiative seeks to reduce the number of new HIV infections in the United States by 75 percent within five years, and then by at least 90 percent within 10 years, for an estimated 250,000 total HIV infections averted. 

This ten year initiative, beginning in FY 2020, looks to achieve the important goal of reducing new HIV infections to less than 3,000 per year by 2030. Reducing new infections to this level would essentially mean that HIV transmissions would be rare and meet the definition of ending the epidemic.

The efforts will focus on four key strategies that together can end the HIV epidemic in the U.S

  1. Diagnose all people living with HIV as early as possible after transmission.

  2. Treat HIV rapidly and effectively to achieve sustained viral suppression.

  3. Prevent HIV transmission among people at highest risk with Pre-Exposure Prophylaxis (PrEP) and prevention education.

  4. Respond rapidly to detect and respond to HIV clusters and prevent new HIV infections.

The multi-year program will infuse 48 counties; Washington, D.C.; and San Juan, Puerto Rico, as well as 7 states that have a substantial rural HIV burden, with the additional expertise, technology, and resources needed to end the HIV epidemic in the United States. View the list here.

How Low Can You Go, San Antonio?

Collaborative Research was selected to create and manage every facet of a digital, radio and print campaign which incorporates HRSA HAB approved viral suppression information as well as Undetectable=Untransmittable messaging and education. 

CR celebrates this as a once-in-a-generation opportunity to eliminate new HIV infections in our nation and recognizes the work needed to accelerate progress and end the HIV epidemic by directing new funds to those communities affected by HIV.

You can view the Go Low, San Antonio case study here.

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